Who Are We?
The Quebec Produce Growers Association (QPGA) – known in French as the Association des producteurs maraîchers du Québec (APMQ) – brings together leading horticultural producers from across the province. Together, our members are responsible for more than 80% of the produce grown in Quebec, making the QPGA a powerful industry force.
- Safeguard the interests of our 389 members, recruited on a voluntary basis
- Take concrete action to promote the development of the horticultural industry
- Speak for and negotiate on behalf of the sector in dealings with policymakers
- Run the Place des producteurs, located boulevard Pie-IX, Montréal, Eastern Canada’s largest produce wholesale market, as well as one public market in the Montreal suburbs of La Prairie.
We provide a range of services to our members, including support for technology-oriented R&D. We strive to be a positive and powerful market influence and run promotional programs such as eatquebec.ca to shine the spotlight on Quebec products.
For more than 75 years, we have drawn on our extensive experience to showcase Quebec-grown fruits and vegetables and advocate for the economic, social and environmental interests of horticultural producers. Join us… and cultivate your passion!
A Word from the President
Taking over the reins of the Quebec Produce Growers Association (QPGA) is an exciting challenge and a unique opportunity to work hand-in-hand with you to promote the visibility and sustainability of our industry.
As you well know, the expectations facing today’s produce growers are greater than ever. We need to develop our operations without losing sight of the importance of sustainability, to ensure food safety from both a quality and a quantity perspective, and to adapt to consumers’ changing requirements.
In the eyes of agricultural and agri-food stakeholders, the QPGA plays a demonstrably critical role in the horticultural industry and the economic and commercial vitality of the market. Our dynamic approach has put us front and centre of Quebec’s agri-food strategy.
With this recognition inevitably comes greater responsibility, which our team accepts wholeheartedly on behalf of our members. In the coming year, we will be moving forward with a partnership strategy linking our industry and the government – efforts that are vital to our ongoing development. For many small and medium-sized horticultural businesses, growing their domestic and foreign market share is contingent on programs focusing on adapted risk management and enhanced competitiveness as well as support for innovation.
The horticultural sector as a whole must learn to embrace globalization and the fast-paced, even brutal, changes that come with it. More than ever, our association must show strong leadership in our dealings with our industry partners and government agencies, whose decisions have had, and will continue to have, a profound impact on our future.
Sylvain Terrault President, QPGA
We are proud to introduce you to the QPGA team, dedicated to pulling out all the stops to bring every project to a successful conclusion.
- Steven Bastien Associate Director, Market Operations
- In this role, Steven looks after the association’s public and wholesale market division, including day-to-day operations, property management, leasing, service contracts and more.
- Louise Binette Accounting Manager
Louise handles all accounting-related operations, oversees visitor greeting duties, responds to member enquiries and contributes to the Advance Payments Program.
- Selma El Hafi M.Sc Communications Advisor, Public Relations and Promotion
Selma is in charge of our communications. She leads the planification and the deployment of our promotional campaigns, the relations with our members and partners and the organization of our events.
- Patrice Léger Bourgoin Executive Director
In collaboration with the team, he determines the direction and strategic direction of the organization and identifies ways to achieve the mission of the Association.
- Catherine Lessard AGR, M.Sc Research & development Director
Catherine plans, implements and monitors the QPGA’s R&D initiatives. She ensures that projects run smoothly and maintains close ties with industry partners and key political and agricultural stakeholders.
- Yvan Roy Director, Market Development
Yvan is tasked with the planning, organization, leadership, execution, monitoring and sourcing of solutions for all activities involving the markets owned and/or operated by the QPGA. He plans upcoming activities and manages routine market operations.
- Jocelyn St-Denis CPA, CMA Finance and Administration Director
Accounting management and administration
2020–2021 Board of Directors
Sylvain Terrault President
Éric Van Winden 1st Vice-President
Jocelyn Gibouleau 2nd Vice-President
Sébastien Mas 3nd Vice-President
Catherine Lefebvre Secretary
Patrice Riendeau Treasurer
François Van Winden