About the QPGA

Who Are We?

The Quebec Produce Growers Association (QPGA) – known in French as the Association des producteurs maraîchers du Québec (APMQ) – brings together leading horticultural producers from across the province. Together, our members are responsible for more than 80% of the produce grown in Quebec, making the QPGA a powerful industry force.


  • Safeguard the interests of our 389 members, recruited on a voluntary basis
  • Take concrete action to promote the development of the horticultural industry
  • Speak for and negotiate on behalf of the sector in dealings with policymakers
  • Run the Place des producteurs, located boulevard Pie-IX, Montréal, Eastern Canada’s largest produce wholesale market, as well as one public market in the Montreal suburbs of La Prairie.


We provide a range of services to our members, including support for technology-oriented R&D. We strive to be a positive and powerful market influence and run promotional programs such as eatquebec.ca to shine the spotlight on Quebec products.


For more than 75 years, we have drawn on our extensive experience to showcase Quebec-grown fruits and vegetables and advocate for the economic, social and environmental interests of horticultural producers. Join us… and cultivate your passion!

A Word from the President

Taking over the reins of the Quebec Produce Growers Association (QPGA) is an exciting challenge and a unique opportunity to work hand-in-hand with you to promote the visibility and sustainability of our industry.

As you well know, the expectations facing today’s produce growers are greater than ever. We need to develop our operations without losing sight of the importance of sustainability, to ensure food safety from both a quality and a quantity perspective, and to adapt to consumers’ changing requirements.

In the eyes of agricultural and agri-food stakeholders, the QPGA plays a demonstrably critical role in the horticultural industry and the economic and commercial vitality of the market. Our dynamic approach has put us front and centre of Quebec’s agri-food strategy.

With this recognition inevitably comes greater responsibility, which our team accepts wholeheartedly on behalf of our members. In the coming year, we will be moving forward with a partnership strategy linking our industry and the government – efforts that are vital to our ongoing development. For many small and medium-sized horticultural businesses, growing their domestic and foreign market share is contingent on programs focusing on adapted risk management and enhanced competitiveness as well as support for innovation.

The horticultural sector as a whole must learn to embrace globalization and the fast-paced, even brutal, changes that come with it. More than ever, our association must show strong leadership in our dealings with our industry partners and government agencies, whose decisions have had, and will continue to have, a profound impact on our future.

  • Sylvain Terrault Sylvain Terrault President, QPGA

Our Team

We are proud to introduce you to the QPGA team, dedicated to pulling out all the stops to bring every project to a successful conclusion.

2020–2021 Board of Directors

  • Sylvain Terrault Sylvain Terrault President
  • Éric Van Winden Éric Van Winden 1st Vice-President
  • Jocelyn Gibouleau Jocelyn Gibouleau 2nd Vice-President
  • Sébastien Mas Sébastien Mas 3nd Vice-President
  • Catherine Lefebvre Catherine Lefebvre Secretary
  • Patrice Riendeau Patrice Riendeau Treasurer

Board members

  • Julie Boyer Julie Boyer
  • David Côté David Côté
  • Amélie Coulombe Amélie Coulombe
  • Jacques Demers Jacques Demers
  • Mario Guérin Mario Guérin
  • Sylvain Terrault Yannick Guérin
  • Alain Guinois Alain Guinois
  • Sylvain Guinois Sylvain Guinois
  • Luc Hervieux Luc Hervieux
  • Gabriel Isabelle Gabriel Isabelle
  • Normand Legault Normand Legault
  • Michel Pichette Michel Pichette
  • Michel Sauriol Michel Sauriol
  • François Van Winden François Van Winden

Activity Reports


Strategic Planning

Le Strategic Planning Report outlines our mission and our core values, shining the spotlight on the major initiatives undertaken by the QPGA to better serve our members.